“Insta” and “The Gram” redirect here. For other uses, see Instagram (disambiguation), Insta (disambiguation), and The Gram (disambiguation).
App icon used since May 2022 and wordmark used since August 2026
Screenshot
Original authors
Kevin SystromMike Krieger
Developer Meta Platforms
Release October 6, 2010 (16 years ago)[1]
Operating system
iOSiPadOSAndroidFire OSMicrosoft WindowsWeb browser
Available in 33[2] languages
List of languages
License Proprietary
Website instagram.com
Repository
github.com/instagram Edit this at Wikidata
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Instagram[a] is an American photo and short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users’ content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed.[8] A Meta-operated image-centric social media platform, it is available on iOS, Android[9], Windows, and the Web. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. It supports 33 languages including English, Hindi, Spanish, French, Japanese, and Korean.[10]
Instagram was originally distinguished by allowing content to be framed only in a square (1:1) aspect ratio of 640 pixels to match the display width of the iPhone at the time. In 2015, this restriction was eased with an increase to 1080 pixels. It also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main competitor at the time, Snapchat, which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours. As of January 2019, Stories was used by 500 million people daily.[8]